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Business Promotional Strategies by Alton Bryant
Now that you have created the perfect website, you can not stop there, it is important you learn how to promote your business and edge out your competition
We'll assume that your website does look great---or at least is functioning. With so many online businesses giving free websites,[link widoczny dla zalogowanych], it can be difficult to customize them. You must drive people to your website before they click on another websites link and become a customer of your competitor.
Chances are, your financial investment in your online business has been minimal as compared to someone opening up a traditional brick and mortar business. You should be ready to spend some money to promote your site and in the end, you'll probably recoup most or all of those expenses fairly quickly. Some suggestions are free,[link widoczny dla zalogowanych], and some have nominal costs. But if you really want your online business to succeed, people have to know you exist and you have to get them to your website.
Here are some ways to promote your website without breaking the bank.
1. Press releases. Issuing press releases is one of the most cost-effective methods of marketing. Unless you're a terrific writer and know what wire services will accept, chances are you are going to hire someone to write your release for you. Most services will ask you to include pertinent or interesting information about yourself or your business. Take them up on this. The more distinguish you and your business are from your competitor's, the better. Try to come up with an interesting angle, or perhaps include some interesting personal information that can make your press release stand out from the rest.
2. Blog. Did you know that "blogs" can be used to distinguish your business from your competitors. You're not blatantly promoting your website here, but taking a more subtle approach by setting yourself up as an expert in your field. Be sure you include a link back to your main site. Don't worry if no one is leaving a comment. That doesn't necessarily mean your blog isn't working. People read blogs all the time without leaving comments, so don't become discouraged. Blogs should be updated often and should never be considered a replacement for an ad. Your blogs should be informational and fun. Remember, you want people to come back again to read what you have to say and hopefully turn into customers or recruits
3. Write articles for e-zines. Most e-zines will allow you to put a link to your website,[link widoczny dla zalogowanych], which is the whole purpose of writing the article in the first place. Again, try to write something related to your business that is informational.
4. Email marketing. Although many business communication forms have come and gone, e-mail marketing has survived over the years, it is still considered an effective and inexpensive way to sell your business online or offline. Keep your message fresh and up-to-date by changing it often. One of the best marketing tools available to business owners is the use of e-mail. In fact,[link widoczny dla zalogowanych], a survey of Fortune 500 companies found that across the board they all intended to increase their e-mail marketing this year.
5. Improve your search engine optimization (SEO). The better your SEO, the higher you appear on Google and other search engines. You can find many online tutorials on how to improve you SEO, which may be the best way to get people to your site.
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[link widoczny dla zalogowanych]

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