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e universities and other types of organizations really stand out for the energy and money they put in to recognizing those who provide the backbone of their organizations. These are the ones that get what it's all about. And if you are currently part of a group that survives by the means of large donations, you may want to seriously consider persuading other decisions makers that it's time to start taking your donor recognition efforts seriously.
Here are 5 reasons a respectful and impressive donor recognition effort is essential.
1. Encourage Future Donors
This may not be the case for all people, but there are a large number of donors who take pride in the recognition they they should. While it is culturally expected for a person who has the money and willingness to be somewhat modest, it is a simple fact of human nature that we desire to be important.
If anything, we at least want to know our assistance will go recognized. If future donors cannot see that they will be valued by those they help, a very significant percentage of them might find other ways to spend their hard-earned money. So visible displays of recognition may help foster future donors.
2. Cultivate the Relationship
A donor relationship should go two ways. When someone makes a contribution, they develop a sense of pride, ownership [link widoczny dla zalogowanych], and community with your organization, and it is well within your best interest to cultivate those emotions?someone who has donated once is very likely to do the same in the future. And those are the types of donors you want the most.
3. Foster Organizational Pride
The community feeling extends throughout your organization at all levels [link widoczny dla zalogowanych], and showing that you take pride in those who choose to help out spills over into the rest of the corporate, non-profit, or collegiate culture. After all [link widoczny dla zalogowanych], if you can't be proud of and support the lifeblood of your organizational existence, what pride is there?
4. Boost Image
Image is also important to any group devoted to a common cause, so it's important to think about how your actions translate to the outside world. In this sense, the same principles of pride apply. It's one of those cases where what you do says a lot about who you are as a group.
5. Express Gratitude
Finally, we must never forget that donor recognition isn't just about money or image by a long shot?it's also very much about gratitude. When someone goes out of their way to support a cause they believe in with all their hearts, to support you, gratitude and a show of recognition is not merely the right thing to do. And it's what you should do.
Donors provide the lifeblood of an organization and should never be taken for granted--for the simple fact that they exist but also because good deeds should never go unrewarded. It really does pay to find unique ways to show them they are appreciated.