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From entertainment to healthy, Nike has changed their way to lead the functions of sport shoes. Just make money is not the final target of Nike,[link widoczny dla zalogowanych], find the new ways of innovation is the first target for nike air max to become winner in the sport world.

From the orginial of Nike Air max , it was thirty years after. Nike's technology has changed day by day. The classic type is Nike shox technology. All road cars have shock absorbers meant to give a smooth ride. Nike took this concept and applied shock-absorber-like columns on the heel area of their shoes featuring this technology. This gives the runner something very similar to an independent suspension of a road car. The effect is more traction and cushioning that adapts to where it is needed.
Long period development of Nike company produced various of shoes for customers to choose. [link widoczny dla zalogowanych] is the first shoe that Nike become popular,[link widoczny dla zalogowanych], Nike running is the other way for Nike to expand their ways from concern runners life.Then Nike has developed Nike basketball shoes and Nike Football Shoes as its biggest sales to attractive customers. However, with the equal competitors - Adidas,[link widoczny dla zalogowanych], Nike knows the method to make itself outstanding - Innovation new products with high technology.