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And last but not least is mobile optimization. Everyone has a cell phone, and smart phones are getting more cost efficient everyday. Is your site going to be found when that person is looking for your service on their mobile device?
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Let's not forget about those who use Podcasts to get their message out on the web. All these forms of communication can be leverage and in turn, ranked in the search results. Are you taking advantage of all these opportunities?
Organic optimization will not be the best answer for everyone. For some, PPC will deliver better results. Others will use Facebook advertising, or both.eCommerce Optimization (Catalog SEO) is essential for anyone selling products online and can take advantage that the long tail of search can deliver.
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RankSurge has expertise and experience in all of these outlets and can provide various levels of assistance. From SEO consulting, search reputation management, performing a SEO audit or even just wanting to have us available on a SEO retainer, all these services are ready to be leveraged. Contracts for getting keywords ranked are still the core of our business and we welcome all verticals except adult, gambling and pharmaceutical. Nothing personal, those are areas we don't want to take part of.
Press Releases today are more than just getting your company name and service in front of the right crowd. Now, they can also lead to influential bloggers picking up your story to use as content on their own site. Articles can expose your brand and demonstrate the expertise you have in your industry.