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Table of Contents
Introduction
Myths & Facts
Submission and Spidering Submission The spider keeps on comin 'Removing barriers to spidering Keywords Avoid single-word terms Avoid terms that are too broad Avoid terms that are too specific Avoid terms that are unpopular Avoid highly-competitive terms Mine your server reports Target word variants and word order Ranking Factors Content is King One-page factors Page Weight Dead Links META tags Unknown Factors NON-Ranking Factors META Keywords ALT text Title attribute Web Standards Dedicated IP address Changing hosts or IP's Adsense Resubmitting a site Penalties Over-Optimization penalties Non-WWW penalties Black Hat SEO penalties Paid Links penalty Duplicate Content penalty Why did my site disappear?,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych]! Black Hat SEO Invisible text Cloaking Keyword stuffing Doorway Pages Orphaned Pages Spam Links Anchor Text Links in the body copy Internal Links PageRank Backlinks Reciprocal Links Link Farms and Directories Buying and Selling Links Pages not passing PR Link Age Relevance and Authority Suspicious Activity Splitting PR (removing or forcing theWWW) Summary of link factors Changing domains,[link widoczny dla zalogowanych], and renaming pages Move a whole site Move a directory to a new domain Move specific pages Advanced Redirecting Hiring professional help Summarized recommendations
Further Resources Last Update: Jan. 2008

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