 Wysłany: Śro 23:20, 26 Sty 2011 Temat postu: Producer tells story behind China's national publi |
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Three years ago when Jason Shen stood on the Times Square for the first time,ghd midnight collection, he didn't expect that a video clip he produced could be shown at the "Crossroads of the World"."In the eyes of an advertisement specialist,ghd red lust, Times Square is a dream,dunk high heels, where the biggest screen was as tall as a four-storey building and every day about 70,ghd hair straightener,000 passengers could see the ads," said the chief executive officer of Shanghai Lowe & Partners advertising company. The company won the bidding of producing China's national publicity video in November 2009."Our biggest challenge was how to show a real China within just 60 seconds,jordan heels," he recalled.After brainstorming, his team agreed that the main theme should be human beings. "The persons appearing in the video clip were like messengers to convey China's friendliness to the world,ken griffey for sale," he said.The video was a step China takes in its foreign relations efforts,dunk heels sale, and a chance for Shen individually to fulfill a dream.Working as the chief executive producer,nike air penny shoes, Shen gave some details in the filming of the video. "Famous actress Zhang Ziyi was a very amiable person,jordan high heels," he said. "She was very cooperative and the dress she wore was decided by arranged by our team."John Woo was excited hearing about the plan to make such a national publicity video work. "He told me that it was like reviewing the excitement when hearing China won the bidding of the 2008 Beijing Olympics." Deng Yaping,air penny shoes, the four-time Olympic table tennis champion,cheap nike air max 24/7, was not sure how to pose in front of the camera."I told her that she just need to smile like when Ex-Olympic Chief Juan Antonio Samaranch put the gold medal around her neck," Shen said.All celebrities agreed to appear in the video free-of-charge. The smiling faces at the end of the 60-second video were gathered at the Shanghai World Expo, when it was hot and the temperature reached 40 degrees Celsius.But Shen and his team were left with some pity. "It was not easy to have six astronauts including Yang Liwei in the filming. But we could have made the video more lively by asking them to change more poses,cheap dunk heels," he said. After the video was aired,discount dunk high heels, Shen was sometimes questioned if the 59 persons in the short video could represent the entire of China."A good advertisement should give audiences strong visual impact and be enlightening," he said. "I believe that the celebrities and ordinary people from all walks of life could represent a mild and elegant image of China." The 60-second national publicity video is shown 15 times every hour on the Times Square from January 17 to February 14. It is expected to be aired on CNN from January 17 to February 13.A 15-minute documentary produced by the team,ghd purple indulgence, which is to be used at important events of Chinese embassies,air jordan 2011, was also finished. It will show the beautiful scenery of China. Beautiful and stylish Air Jordan Heels Boots for Women,ghd straightener! Imagining that you walk on the street and wear a pair of Jordan High Heels Boots ,nike air max 24/7 sale,both fashionable and comforbable,cheap Jordan CMFT Max Air 12 Leather,which will make you become the focus in the treet.Combining the lady’s high heels grace and the greatest Jordan shoes classics,air jordan women,the Jordan High Heels boot is definitely your good choice.The whole design of this Jordan Women Boots is simple yet fashion.They can be easy to match with your dresses which will eliminate your worries about the wearing and matching problems. 相关的主题文章： 房产税改革对楼市影响几何 |
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